Today I introduce a new term into the world.

WhoredFolios.

And what are whoredfolios, you ask?

They are the result of agencies who will do anything for nothing just to get your company’s name in their portfolio. And they will often accomplish nothing to grow your business.

We see this over and over and over again. Sure, it’s tempting to work with a company that has a high “cool factor.” So they are constantly approached by agencies that are willing to work for free or lose money on the account - just to say they did work for them. The result is a hodge-podge of creative work that ends up in a big, messy glob of contradicting messages.

Has integrity become extinct?

This entry was posted on Tuesday, June 7th, 2005 at 12:06 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Other posts by Cordell.