Comments on: We have the customer in our sights, sir! http://brainsonfire.com/blog/2005/05/24/we-have-the-customer-in-our-sights-sir/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Mon, 08 Sep 2008 16:58:04 +0000 http://wordpress.org/?v=2.5.1 By: Walter Carl http://brainsonfire.com/blog/2005/05/24/we-have-the-customer-in-our-sights-sir/#comment-561 Walter Carl Thu, 30 Mar 2006 17:46:06 +0000 http://66.179.63.58/blog/we-have-the-customer-in-our-sights-sir/#comment-561 I haven't read Douglas Atkins' book yet but I heard him speak at WOMMA's Word-of-Mouth Basic Training conference in January. I think it's fair to say the whole audience loved every bit of it and when the time for his session ended nobody wanted to leave the room. The conference planners had to kick everyone out to make way for the next panel. I can only assume his book is equally compelling. Among some companies I noticed a similar pattern regarding the use of the military metaphors, and I think the folks over at Church of the Customer have also commented on this. My view is that word-of-mouth marketing is ultimately based in people's everyday conversations and relationships. So the terms I use in my research are "program participants" and "conversational partners" for any time a company (or other kind of organization) seeks to organize, or otherwise involve people, in WOM activities. I haven’t read Douglas Atkins’ book yet but I heard him speak at WOMMA’s Word-of-Mouth Basic Training conference in January. I think it’s fair to say the whole audience loved every bit of it and when the time for his session ended nobody wanted to leave the room. The conference planners had to kick everyone out to make way for the next panel. I can only assume his book is equally compelling.

Among some companies I noticed a similar pattern regarding the use of the military metaphors, and I think the folks over at Church of the Customer have also commented on this. My view is that word-of-mouth marketing is ultimately based in people’s everyday conversations and relationships. So the terms I use in my research are “program participants” and “conversational partners” for any time a company (or other kind of organization) seeks to organize, or otherwise involve people, in WOM activities.

]]> By: FI Chris http://brainsonfire.com/blog/2005/05/24/we-have-the-customer-in-our-sights-sir/#comment-191 FI Chris Mon, 20 Feb 2006 22:17:44 +0000 http://66.179.63.58/blog/we-have-the-customer-in-our-sights-sir/#comment-191 Instead of targets, how about friends? Instead of targets, how about friends?

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