Oh no.

The King is back, baby.

Customers know that they�re �targets.� And nobody wants to be a target - even to the point of going out of their way to avoid your message.

Hellman’s Mayonnaise tries their hand at viral marketing.

You might think it’s obvious to the rest of us, but most of these start-ups don’t realize that their identity is the single most important aspect of their business. (That seems to be true for a lot of Fortune 500s as well.) And a great example of how to build a compelling brand identity from the ground up is quickly growing outdoor clothing company by the name of Arborwear.

Had a conversation with the sushi chef.

There have been consistent and numerous requests for Sony to partner with developers for the creation of open source software, none of which the electronices giant has answered.

“Whether it’s software or sippy cups, when something works right, looks right and feels right, it sparks an emotional connection.”

I’m amazed that the execs at United haven’t learned anything from the JetBlues and Southwests of the world: Your employees come first.

The big result is that BzzAgent, who at their inception in 2001, told their agents not to reveal that they have any association with the Boston based marketing firm when talking up new products, now has changed their policy to say that their agents must reveal their identity…