A couple of weeks ago, I attended a Rapid Ingenuity Blitz in NYC. Greg Galle from Future Partners shared Google’s criteria for moonshot idea during the Blitz. 1. Must be an idea that will affect a million people. 2. People will say you are nuts. 3. Yet you still believe it’s possible. Don’t you just love […]
Read More
Our old floorboards are becoming our new conference table. (With a little help from @PineBoxDaddy) Sometimes we get paid to burn things. They don’t call us Brains on Fire for nothing. Not awkward at all.
Read More
When it comes to marketing, surprise and delight might be my favorite thing of all. There’s something really magical about getting to help your client become a remarkable brand by doing something remarkable. And while there are all kinds of theories about the ins and outs of surprise and delight, it’s the one part of marketing I find […]
Read More
A farewell to FIRE wall… Room to romp! Client trip to ATX. Yeehaw, y’all. Had a blast today putting our #client in front of the camera in Austin. T-Rex and Tapatío: BOFLA essentials.
Read More