Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today.
It’s my nature to surround myself with positive people.
I avoid negative people like the plague and actually can spot them coming a mile away.
Life is just too short to surround yourself with doom and gloom.
Which is why, even though it’s wildly important to me, I tend to shy away from the doom and gloom surrounding the topic of climate change. I know without a doubt it’s real, but I believe that even in the darkest of nights, there’s always light to be found. Besides, we humans created our environmental problems so I have to believe we can and will find solutions.
Our super smart friends (and clients) from the Environmental Defense Fund are a group of researchers, scientist, writers, strategists and economists that are focused on finding positive solutions for our planet.
They work side by side with the very businesses that actually create some of the largest problems for our planet.
Makes so much sense when you think about it.
They work with large organizations like Fed Ex and Walmart to help them find ways to save money and make a positive impact on the world.
They’re the guys that worked with McDonald’s to help them save money and reduce packaging waste by 30%. A win for their business and for our planet. Check this out.
EDF also created a program called Catch Shares to restore fisheries. Again, it’s a win for the environment and the families who make their living by fishing. It’s brilliantly simple and more importantly, it’s working.
See the pattern here?
So, today I have a favor to ask you.
Will you join us by becoming a part of the EDF ambassador community?
From the website:
The EDF Ambassador Community is a collective of EDF supporters who are bringing a global conversation down to a local level by talking about solutions for the planet with their friends and neighbors. They’re igniting change by coming together to carry EDF’s message out into the world.
Personally, I would love to see more people in the world start talking face to face and online about positive, meaningful solutions for our beautiful earth instead of whining and complaining about all that’s going wrong.
Check it out and let us know what you think in the comments below. And if you happen to be in New York, Boston, San Francisco or North Carolina you can even meet some of the EDF team in person at an offline event.
Let’s do something positive together. What a great way to start the week!