The other day Cordell and I had a little email exchange. I’m not sure how it even began, but somewhere along the way he shared this thought:
I sometimes wonder if our modern age has created an entire generation of people simply trying to find their way home. What is home? Where do I feel rooted? Where do I feel known and respected?
Where do I feel like me?
Perhaps that’s the real opportunity before us in this wonderful, fast moving connected world. We can now connect in a way with our employees and customers that they feel like they are home. A place where they are surrounded by kindred spirits who share their same passions and dreams and hopes.
Where do you feel like you? Can a brand or organization connect so deep emotionally with you that you feel more you when you sharing, wearing or supporting them?