Blogging lessons

I’m really struggling for a blog post today, so instead of trying to force something, I started reflecting on this little Brains on Fire blog experiment that we started just about three and-a-half years ago.

So here’s what I’ve learned about blogging:

1)    It’s hard. We try to populate our blog with relevant content Monday through Friday. Sometimes it’s easy. Sometimes it’s hard. But most of the time it’s hard.

2)    The posts that I think will get a lot of comments never do. And the ones that I think won’t get any comments get a lot. I’ll never figure out how that works. I guess it basically means different topics resonate with different folks.

3)    You need people to disagree with you. Even if sometimes they don’t make any sense, it’s good to have a dissonant voice ” whether that’s a constant one or random folks. It goes back to the Brains on Fire philosophy that Like is not a Brains on Fire word. We want people to love you or hate you. The same goes for us.
4)    Writing makes you think. And thinking makes you smarter. In every conversation I have, in every interaction, at the back of my head I’m looking for that next blog post.

5)    Sharing makes us all smarter. I’ve learned more from the comments on the blogs than I have writing them.
6)    Kindred spirits are everywhere. And they will mostly come from outside of your industry.

7)    Some of our best practices have been born out of blog posts. See Geno’s Fan Cycle and Passion Dial. Or Campaigns vs. Movements.

8)    It’s a group effort. I love the different voice and different perspectives that contribute to this group blog.

9)    You can’t force people to blog. Either they’ll get into it or they won’t. Good intentions and all that.

10)    You can’t be afraid to put yourself out there and mess up. It’s blogging. It’s about ideas that need to be tested and things you’ve learned along the way. And it’s not always right. That’s what’s great about it.

There you have it. And, of course, we’d love to hear what you’ve learned as well.

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