If you’ve been feeling that way recently, jump on over to conversation on the Brand Autopsy blog. John Moore, who spent 8 years as a marketer inside Starbucks, is requesting your thoughts on what Starbucks needs to do to get back on track. This is all in response to a leaked memo from Starbucks CEO Howard Schultz admitting that they need to “get back to the core” of who they are.
Since almost all of us have had the Starbucks experience in one version or another, we’re all qualified & encouraged to jump on in and share our thoughts. John is compiling them for a free e-Book on What Starbucks Must Do.