Has your Starbucks experience been watered down?

If you’ve been feeling that way recently, jump on over to conversation on the Brand Autopsy blog. John Moore, who spent 8 years as a marketer inside Starbucks, is requesting your thoughts on what Starbucks needs to do to get back on track. This is all in response to a leaked memo from Starbucks CEO Howard Schultz admitting that they need to “get back to the core” of who they are.

wmsd_small_crop_sidebar.jpgSince almost all of us have had the Starbucks experience in one version or another, we’re all qualified & encouraged to jump on in and share our thoughts. John is compiling them for a free e-Book on What Starbucks Must Do.

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