Design and WOM

The June “Special Issue” of Fast Company is all about design and the increasing influence it has over all aspects of business – even word of mouth:

“Whether it’s software or sippy cups, when something works right, looks right and feels right, it sparks an emotional connection. People come to love it and loyalty soon follows, along with the three Rs: repurchase, reuse and recommendations – benefits that fall directly to the bottom line. Such is the power of design.”

I agree on some levels. But to get people to recommend your product to their friends and family, it has to be more than pretty, doesn’t it?

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